Short-form content still prevails on the app. TikTok has pre-set timings of 15 seconds, 1 minute, and 3 minutes, but now it even allows some creators to create videos up to 10 minutes long. The app makes it easy for creators and those new to social media to create funny, engaging videos for their TikTok marketing strategy that can go viral. TikTok has exploded in popularity in the last few years with the rise of social entertainment and short-form video. From Instagram Stories and in-feed videos to newer features like Reels and Instagram Live, the opportunities for brands to engage target audiences with content in motion are endless. Instagram is committed to equipping brands with the tools and features they need to integrate video into every aspect of their content strategy. Brands need to have a pulse on their unique audience’s tastes and stay in tune with best practices to create content that stands out in the crowded digital space, especially regarding optimal video length. Not to mention, many brands are vying for their attention with dynamic video content. From Instagram Reels to Pinterest Video, video has become an essential content pillar for developing an impactful social media strategy-and it has proven to be more effective at engaging and converting social media users than static content.Īs consumers spend more time watching video content online, they have higher expectations for the content they interact with. Platforms like Instagram, TikTok, Twitter, Facebook, and Pinterest are prioritizing video features and functionality to empower brands to diversify their content strategies and find new ways to engage consumers. While YouTube will always reign supreme, other digital channels are new. Recommended Video Length for Social Media A great rule of thumb is the more concise and informative, the better. This is because the video is long enough to provide context and detail about the product or situation but also short enough that viewers don’t find themselves losing interest or spacing out in that short amount of time. That being said, across the board, videos that are around the length of 15 seconds are considered optimal. Trial and error is your best friend when posting video content. While a 30-second video may perform best for you on Instagram Reels or TikTok, users on YouTube may be looking for something a little longer, like 2-5 minutes. And why is that? Because every social media platform has different video requirements and performance metrics. The ideal length of your social media video is a broad question with an even broader answer. How Long Should Your Social Media Video Be? Video is undoubtedly the most effective medium for businesses to impact today’s online consumer on their channel of choice. Consumers depend on social media channels to discover new products and services, keep up with the latest trends, and inform purchase decisions more than ever. Internet users spend almost seven hours watching online videos weekly, and consumers under 36 spend more time watching videos on social media than on traditional mediums. Technology has completely transformed consumer behavior. With the increasing demand for content in motion, brands across industries harness video's power to capture and convert online consumers. In comparison, video ads generate a 48% higher conversion rate than static ads on social media. And for good reason - 72% of consumers prefer learning about a product or service through video than static content. The rise of video content on social media has been one of the fastest-growing marketing trends of the decade.
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